Online shopping seems more and more popular, from small to books, CDs, and even fendi handbags laptop computers to the famous LV, are all on the web to buy! This is the tide of people’s way to shop! In fact, the more powerful in the network, there is such a group on the web shop super sellers, there is no range of operating costs, has become a true owner, operating a resounding success! Some people even gave up the original to work full-Online Shop operation, a network of full-time seller! This issue we will push them to the foreground, with the share management fun!
Online Shop sellers expert interview
Seller: little pig 0612
From: Guangzhou
Main: HelloKitty boutique, designer clothes and DIY accessories
Number of transactions: accumulated more than 1000
HelloKitty Boutique
DIY accessories
C: starting an online shop before the job? Why did you choose starting an online shop do?
Little: I used to work at the bank, then I thought the nature of work is quite dull, so I decided to venture out alone, and because she was more like some lovely things, so fendi handbags they opened a boutique, but the retail business, I discovered that the return rate is very low, the money earned will be paid the rent, depleted, and the final choice to close down just when online shopping has just introduced the foreign country, so I choose to shop online, until now.
C: shop early stage there is always more deserted for some time, then many people will be discouraged even to give up the idea you do about this?
Small: Online Shop early recognition is very low, the business will certainly deserted, but because I was on the management boutiques, selling things that are all stock, investment will be relatively small, and the Online Shop does not exist a rent issue, but also is a new industry, so I did not more disappointed, I have time to stay online.
C: What happened then?
Small: the Web, many buyers prefer to ask the seller of goods issues, probably because I did not empty all online free hanging, I will answer some questions and talk more, buyers are usually sincere After the inquiry into what will be bought. In this way, the business began to feel better, shop son started making money.
C: How much investment is now an online shop, and the relative if the operating entity of the shop, put the number again?
Small: Basically, the cost of investment is spent on goods, probably also 34 million, and if you shop open entity, at least put more than one hundred thousand.
C: business storefronts, what is your own little secret?
Small: online shopping is most important should be the product of the image, making it very attractive or advertising plans for the seller, their quality of goods, rough, just rely on pictures to attract buyers, so buyers often disappointed, and even against shoddy version. Therefore, we must remember to use real film chart, there are not too many modifications on the pictures oh.
C: Online Shop business have any particular experience?
Small: Because I hate pirated goods, so only sell genuine goods, in order to distinguish goods introduction written specially to write “authentic HelloKitty … …”, but some unscrupulous sellers to play word games with “genuine” replacement “Genuine “If the complaint is fake buyers, they justify their own did not say not to sell fakes, but said it was genuine and not defective. After I put all the items are marked with “genuine” word.
C: Online Shop now big business competition, What, what new ideas?
Small: great competition, and now easily search the Internet as something very much similar products. I usually prefer to collect some special beads, there are times that fun will be put online through the Jichuan, possibly because every DIY The beads are unique, reflecting the very good, and finally sold dozens, simply on the open has a monopoly DIY Shop. I think the online shop, only to sell something quite special to succeed.
C: starting an online shop before the job?
Ban: in starting an online shop before I was in the advertising industry, because the advertising industry is very different in the beginning, after the reunification, such as customers tighten the money, spending money like before, because I am engaged in writing, basically not challenging, and after 2000 I went to Taiwan to realize their ideals, when the name of artists, returned to Hong Kong until 2004, began to operate Online Shop.
C: Hong Kong’s largest retail competition, you select the online sales of reason?
Ban: The bar is very simple, you should understand Hong Kong’s local villains and great, so the rental shop is very expensive, such as I sell these brands, will operate in crowded areas, if a mall in Causeway Bay, a shop One is the monthly rent will be 80,000 to 110,000 Hong Kong dollars, so naturally sell your products, fleece, while the Internet can sell cheaper, Moreover, the Internet is basically a part of young life, but The auction has become cutting-edge gadgets, is that these external factors inherent, achievement of my business.
C: Start input is probably the number of shop, shop in Hong Kong, this type of input in fendi handbags what proportions?
Ban: 100000-120000 dollar initial investment is very small, about investment ratio is 15:1.
C: Everything is difficult at the outset, the initial recognition of how do you get buyers?
Ban: that this really is very difficult, so after long consideration, first of all, is to determine the number of Hong Kong has no stores of advanced goods, is BURBERRYBLUELABEL, because the Japanese have, so guests in yahoo search, I The goods will soon be found.
Second, the clear and attractive pictures. I am a Taurus, but also advertising background, know how to make products look more will attract more.
Third, direct dialogue, and guests will have time to communicate, answer their questions patiently. With these three conditions, so that customers buy with confidence, further meticulous attitude, when we have a certain reputation, customers inevitably, the focus is cumulative.
C: Your source mainly from there?
Ban: Taobao mainly for mainland buyers, on the other hand more in Yahoo in Hong Kong and overseas buyers. Now the main source of buyers to the mainland, accounting for about 45%, Hong Kong accounted for about 25%, accounting for about 20% overseas.
C: more domestic fake, how do you see?
Ban: This is our living space, with fake, will highlight the charm of a real thing, and now a lot of rich people in Mainland China, the demand for their goods really great. So these sale of counterfeits of the people, I never hate … … only love.
C: how you look at the Mainland and overseas shopping network shopping network, what is the difference?
Ban: In my view, there is no much difference between the two, but is the difference between Ci large customers, meaning that the mainland will be some time to adjust shopping network, on to ebay, for example, their market greatly because it is global, so what we have goods, but strange things Trinidad and Tobago, the price is also very expensive, it is ebay unique personality and image. Now the mainland is the largest shopping network cheap goods, not to say that cheap is not good, but the mainland shopping network should consider how to build their own personality and image, creating a larger variety of shopping network, may be better.
C: Online Shop, as a seller, what a profound experience in sales?
Ban: is that the do not believe that absolute trust. More impressive, there is a buyer should buy me a dozen bags of it, not the shop, and just like to add confidence to buy. Is also a shopping frenzy, there are many such people in Hong Kong, like the movie “born to buy” in the Cecilia Cheung.
C: starting an online shop before the job?
Ban: in starting an online shop before I was in the advertising industry, because the advertising industry is very different in the beginning, after the reunification, such as customers tighten the money, spending money like before, because I am engaged in writing, basically not challenging, and after 2000 I went to Taiwan to realize their ideals, when the name of artists, returned to Hong Kong until 2004, began to operate Online Shop.
C: Hong Kong’s largest retail competition, you select the online sales of reason?
Ban: The bar is very simple, you should understand Hong Kong’s local villains and great, so the rental shop is very expensive, such as I sell these brands, will operate in crowded areas, if a mall in Causeway Bay, a shop One is the monthly rent will be 80,000 to 110,000 Hong Kong dollars, so naturally sell your products, fleece, while the Internet can sell cheaper, Moreover, the Internet is basically a part of young life, but The auction has become cutting-edge gadgets, is that these external factors inherent, achievement of my business.
C: Start input is probably the number of shop, shop in Hong Kong, this type of input in what proportions?
Ban: 100000-120000 dollar initial investment is very small, about investment ratio is 15:1.
C: Everything is difficult at the outset, the initial recognition of how do you get buyers?
Ban: that this really is very difficult, so after long consideration, first of all, is to determine the number of advanced goods stores in Hong Kong is not that BURBERRYBLUELABEL, because the Japanese have, so guests in yahoo search, I The goods will soon be found.
Second, the clear and attractive pictures. I am a Taurus, but also advertising background, know how to make products look more will attract more.
Third, direct dialogue, and guests will have time to communicate, answer their questions patiently. With these three conditions, so that customers buy with confidence, further meticulous attitude, when we have a certain reputation, customers inevitably, the focus is cumulative.
C: Your source mainly from there?
Ban: Taobao mainly for mainland buyers, on the other hand more in Yahoo in Hong Kong and overseas buyers. Now the main source of buyers to the mainland, accounting for about 45%, Hong Kong accounted for about 25%, accounting for about 20% overseas.
C: more domestic fake, how do you see?
Ban: This is our living space, with fake, will highlight the charm of a real thing, and now mainland China many rich people, they are really great demand for goods. So these sale of counterfeits of the people, I never hate … … only love.
C: how you look at the Mainland and overseas shopping network shopping network, what is the difference?
Ban: In my view, there is no much difference between the two, but the difference is this large customers, which means that the mainland will be some time to adjust shopping network, on to ebay, for example, much of their market, because it is global, so what we have goods, but strange things Trinidad and Tobago, the price is also very expensive, it is ebay unique personality and image. Now the mainland is the largest shopping network cheap goods, not to say that cheap is not good, but the mainland shopping network should consider how to build their own personality and image, creating a larger variety of shopping network, may be better.
C: Online Shop, as a seller, what a profound experience in sales?
Ban: is that the do not believe that absolute trust. More impressive, there is a buyer fendi handbag should buy me a dozen bags of it, not the shop, and just like to add confidence to buy. Is also a shopping frenzy, there are many such people in Hong Kong, like the movie “born to buy” in the Cecilia Cheung.