Invested 50,000 yuan to open a bag rental shops (1)
All along, the lease is cost-conscious consumers favored consumption, can only be louis vuitton bags delivered right to use certain deposit. Today, the traditional face-lift rental industry is moving fast to penetrate all aspects of life, luggage leasing has become a pioneering new ideas for investors.
As the saying goes: better to borrow to buy, borrow as rent. This is the fancy goods value. Particularly those temporary needs, but are expensive and faster product louis vuitton bags replacement hiring is no doubt become popular consumption by the people, can only be delivered right to use certain deposit.
For a long time, people thought that only they really buy their own things, using them only peace of mind. Result more and more things at home, many of which with the passage of time becomes useless. , For some impulse shopping consumers, especially, after spending regret, but that time has bought a low utilization rate, “area” is not small things.
Thus, there is the entrepreneur spotted this market, after the rental industry segments, select the market demand, but still a blank project to start, both to help consumers save money, or even for their own health are taken. In the city of Chifeng Road, Quyang Road, just such a company called “trend” of shops, doing the business of rental packages.
Another main selling mid-range hit
“Trends” on the surface and the general store and no different bags, the counter displays all kinds of bags. But people familiar with the guests all know, though here the retail business, but there is also provided with a very new business – luggage lease.
“Trend,” Chan told reporters the boss, now the industry is no absolute market share Zhong and share the brand, so not particularly sensitive to brand bags, Zhu Yao price and style; Suoyou in the “trend” of the package and Yi Ban Xiang Package shops compared to the brand is more abundant, there are some 30 to mid-range-based, sales price 300 yuan -500 dollars more for such a product positioning consumers pay more attention to the quality of this industry.
It is understood that rent a package first deposit to be paid 300 yuan, 5 yuan per day and then follow to a unit of 30-day rental. In other words, pay a 300 yuan deposit, the customer can only spend 150 a month easily replace the use of shops within the bag. Of course, if you use less than 30 days, will rent the remaining days of the return of the bag along with the return back. In addition, the issue of compensation for the damage, Mr. Chen explained: “For the zipper broken hardware can easily arise in the problem, the customer is not required for this compensation. Only when there is sharp scratch, the production cost can be compensation, this is relatively small place. rental use in the bag after a month or so, ‘trend’ will deal them out. ”
“When I first began to consider leasing in the market to make the investigation, found that the average woman on the package the consumer life cycle in one to three months, their demands on the bag is fresh, stylish and with the seasons, clothing and occasions with the degree. In many cases, change package is a different mood.
From the retail market started to find gaps in
Mr Chan said: “I observed that, in the current domestic consumption market, usually to make a profit the scale of, say, domestic white goods, mobile phones, computers, etc., are such cases, the market is brand giants occupation. However, there is a very special project, the domestic market, all add up to the top ten brands, size less than 8% of the market. This project is the luggage. It can be said now is the luggage brand to the Warring States era. ”
“Luggage had not a necessity of life, but the market’s development and progress in life, so that bag as necessary. Was an amazing coincidence, I work in Shanghai and even the mall just the largest luggage market, so I am in this industry in-depth understanding of, and profits are low. “Then, Mr. Chen decided to start their own business from the luggage industry, and start thinking about a problem, whether through Internet technology to change the channel.
Initially, Mr. Chen was originally envisaged use of resources work (1373.315,9.74,0.71%), wholesale bag business from starting. But never had any business experience for him, find out the exact needs of both supply and demand is the most important and critical thing. How to grasp, Chen consider themselves into the market is the best testing method. He decided to open a luggage store to speculative. Thus, the first “trend” was born.
As the market’s laggards, Mr. Chen is a more level up from the consumer to find blank spots. In actual operations, just as car rental, as Mr. Chen played a luggage moving rental brains.
According to target customers to find the right shop
Currently, Mr. Chen’s two “trends” are located in Chifeng Road, Quyang Road and Wujiaochang, will open a third store will be settled in Shopping Mall.
The location of these shops, Mr. Chen explained: “The first Chifeng Road, Quyang Road shops, was designed primarily to experience the course of study in business purchase, and contact suppliers and after-sales service and so the real question, so right project itself Less consideration. But for shop for, location is the decisive role in Di a Huan. the first open house Qushi to Zai Bian month to achieve profitability, and it’s location Bu no Guanxi. it Kaojin Quyang Carrefour, Many residents of surrounding communities, as well as Tongji University and the outer two radiation range. and settled in the former, the whole business street of the forms, no one is engaged in luggage business. ”
When the business ideas from the pilot turned the retail leasing of water, Mr. Chen began to analyze, bags lease target customer base. “About the work of college students and white-collar workers to work just rent package should be the main customers.” It is also close to these customers for the main force in the students, Mr. Chen will be the second store location in the heart of University City, Pentagon field.
Reference to being prepared for a third store, Mr. Chen added: “In my view, Zhongshan Park business district will be the first to Wujiaochang, the second in Shanghai Xujiahui. First, second line and third line rail traffic gathered here, get a guarantee flow; Secondly, the rapid construction and development, the Zhongshan Park commercial form of Quyu perfect sound, from a large supermarket, appliance stores, Dao Shang Chang, Food, can be said that a one-stop community leisure consumption Fujin place; again, it is more of a business line rental package passenger business in the target’s orientation. ”
Convenience store customers by building alliances for
Chen rental package for your business, not simply the idea of staying in a rental shop on luggage. He is now committed to building a coalition of rental luggage. “In the future, rental and sale of package services will definitely separate package. Rental package store in located in all major rail transportation within the site. Customers shop shelves, or network directory of goods, the need for a particular package, they can lease within the shop, or telephone booking, the nearest lease. you’re done, you can return any rental package stores. For example, a young lady to attend the party after work, you can point near the first rental company with a banquet bags, home again in the shop around with the package in exchange for work the next day. “Mr. Chen added,” Carrefour’s radiation range is 15 km, which generally go it alone for the shops is very difficult to make However, speaking for the Union shop, we can solve this problem. ”
To save costs, Mr. Chen for the various outlets of this alliance lay both their own louis vuitton bags independent development, but also consider adding other bag distributors. “On the one occupied by the market can save time, two to let distributors purchase a lower channel, or better service.”
Behind the retail lease there involved. The use of a bag in the customer after the lease to determine the need to purchase, you can order a new package with the paragraph. Rental use in the bag after a month or so, they will be well under the level of use of old and new, sub-grade to a lower price.
Uncategorized | mysite | 27 July 2010 |
