As a second-tier cities in Mainland China, Shenyang in the luxury of lv handbags spending power is expanding. Shenyang, one of the great consumer enthusiasm, making more and more top international luxury brands to take root here.

“May 1″ Golden Week, a foreign enterprise in Shenyang City, the work of Miss Jiang arrived at the city’s main roads – east side of Young Avenue Wulihe section of Seibu Department Store, because there are preferred Miss Jiang goods, LV, Ferragamo, Dior, B & O, Armani … … While in Shenyang, Seibu Department Store, are far less lv handbags prosperous family, Shenyang Commercial City and many other well-known local commercial enterprises.

As with Miss Jiang, and many people are in Shenyang, “surprising” and gradually moved into a consuming passion in Shenyang “luxury.” A high price from more than 20 million mobile phones, nearly one million a fever sound of OTC, the sales lv handbags center in Shenyang Porsche landing, to the New World, Seibu, outstanding high-end department stores such well-known exhibition in Shenyang, “conquering a city “Shenyang has become, following Beijing, Shanghai, Shenzhen, Guangzhou and other” line “cities, an important consumer of luxury goods in China.

Nuggets Shenyang

“We have set up shop in Shenyang has 10 years, and now we have the Mainland sales came in 40 stores in the top three.” BALLY, a district manager that the “consumer of luxury goods in Shenyang Comparison of ‘amazing’, even more than Beijing and Shanghai. ”

Empathy with the district manager was also Porsche sales center in Shenyang good country marketing manager, “We booked through next September,” he said.

His confidence is not unfounded. As early as the end of last year’s decoration, caught on to the customers at one go away from here 7 sports car. Such a high “efficiency” is, indeed, brought to Porsche surprise and greater confidence.

More and more top international luxury brand sights in Shenyang.

The mid-90s, Shenyang New World Department Store opened, thousands of high-end brands to become high-income groups in Shenyang best place to buy luxury brands. New World has become an Shenyang synonymous with high-grade goods.

World reaction to the natural stand the loneliness and other high-end department store in Shenyang to become separate ways “hero” gathered. Last year on April 28, from development of high-end department store in Changchun of Excellence opened in Shenyang, north of the City Hall location of the city center, close to the business district of Shenyang North Railway Station; this year on March 25, from Hong Kong Seibu Department Store, a low-key appearance, location luxury hotels, high-level office and a gathering place for high-end residential Wulihe business district.

While the “outsiders” very fierce offensive, Shenyang local high-end department stores are still making good record. ZTE Taiyuan Street business circle in Shenyang Commercial Building for publicizing Zhu Ying said that the number of luxury malls are showing strong sales momentum, popular with consumers. Among them, the world’s first luxury communications company – VERTU Mobile flagship store in July last year, settled in ZTE, opened less than 3 months, sales reached nearly 200 million yuan. Despite its high prices ranging from 40,000 to 360,000 yuan, but still deeply favored by Chen Cheng family of high-end consumer, the day sales of 500,000 yuan mark on the break.

How much potential

“My first piece is a luxury omega watches, because they are in the business, the various management levels of consumption seems to have the rule, in which position the table with how much money is a claim, so I use the brand is also under My job promotion circumstances. “30-year-old private company manager Mr Leung admitted that luxury for him in terms of an” outfit. ”

Clearly, luxury consumer has entered the Shenyang “wealthy class” life, but as more and more influx of luxury goods, people still ask: Shenyang really spending so many luxury goods it?

“Like Hong Kong, Shanghai’s city, more rely on external people pull consumer, but Shenyang market was mainly on their own digestion.” BALLY North District Manager, Miss Pan frankly, Shenyang market and Hong Kong, Beijing, Shanghai, Guangzhou market really showed significantly different, BALLY worried saturated market.

“10 years later, we no longer worry about this issue,” said Poon, who then 40-year-old consumer group of children have already grown up, those aged 25 to 30-year-olds into luxury consumption ” hot “, they have the luxury consumer market accounted for 1 / 10.

“And part of the rise of the luxury consumers are those senior white-collar.” Poon said that although the income of one month is not enough to buy a brand scarf, but she saved a few months of income they are willing to buy one you like luxury.

“Luxury development a reflection of the city’s economic development.” Shenyang New World Department Store, the relevant responsible person that the luxury market in Shenyang and the Shenyang’s economic development are inseparable. With all the economic indicators in Shenyang rising, large enterprises have entered the city the integration process, Shenyang has become the center of the city in Northeast China, Shenyang might like Shanghai, Hong Kong, as a luxury feature, the and tourism development with the city, attracting more and more visitors to Shenyang shopping.

Market smoke

“Although the surface looks prosperous, but the luxury market in Shenyang not mature.” Shen Yang, a senior business people pointed out that from Shenyang, the current view of luxury business development, Shenyang is the formation of four luxury consumption of geographical concentration, which to high-end department stores are mainly concentrated in three: the western New World Department Store, Zhongxing commercial buildings as the main forces Taiyuan Street; central in Chen Hequ, including the street and around the City Square, a few high-end stores; south is Shenyang Seibu etc. high-end department store based Wulihe areas; the fourth largest concentration of land was concentrated in the vicinity of West Beier Road area, mainly in high-end cars dominated.

He believes that, although geographically concentrated more and more consumption of luxury goods, but the luxury market in Shenyang remained in separate stages, and not industrialized. And, although the entry of international brands has accelerated faster than in previous years, but compared to Beijing, Shanghai, this city, brand awareness and the number is still relatively small, truly international line brand is still very small.

“Some consumer groups are at only a stage of conspicuous consumption, luxury goods and cultural environment of formation is still a long way to go.” Vice president of Liaoning University of culture and cultural communication course not without worries that professors.

The many years of research in adolescent mental health in Shenyang City Deputy Secretary-General Niexiu Fan Psychological Association called for in the media, luxury goods is not too much into the causes of psychological abnormality adolescents mature consumer psychology.

However, regardless of standing with the experts on different aspects of emotional look at what is the influx of luxury goods in Shenyang, in recent years in Western Europe, Japan, the market experienced “Waterloo” of the top luxury goods manufacturers can not be underestimated in any case This is the land of China, only from the Shenyang-called “second tier” cities in terms of sales, an annual turnover of luxury goods to many famous companies have been dumbfounded. Zhuo not only show, the first floor of Fine Hall Restoration, New World Shopping Centre, Seibu shopping, Porsche Exhibition supernatural powers in their respective fields, Isetan also Taiyuan Street business circle to join the active operation, constructed in the middle of lots of Hang Lung Plaza Gallery also Construction is in full swing.

Perhaps, Shenyang is one step towards the “Gilded Age.”

Luxury consumption country should move towards producing countries

□ Wang Pan

As a second-tier cities in Mainland China, Shenyang become the Beijing, Shanghai, Shenzhen, Guangzhou and other “line” cities, an important consumer of luxury goods in China.

It is undeniable that luxury is not only the traditional frugal life with the attitude of people is inconsistent also with the current domestic total wealth discrepancies, coupled with the rich spend big bucks easy for the consumer society psychological gap, should be restrained luxury indeed. But indulge in criticism is not enough for us to do first is to impose high current luxury consumption tax, the second largest consumer of luxury goods from the country into a producer.

Levy luxury tax, as early as in previous years insight has repeatedly called on, it still is “an empty, but no one is there.” It is reported that in 2004, spending on luxury goods in China has reached six billion U.S. dollars (not including luxury yachts, helicopters, the spending), the share of the global luxury goods consumption increased to 12%. In addition, the leading luxury goods markets are mostly international brands, few domestic brands. The United States and other Western countries, not only the luxury consumer, but also luxury goods producer. Since the rich already consumed by the domestic production of luxury goods, then the wealth is “fertile water not flow into others fields”, the national wealth has not decreased. But because of their mostly foreign luxury brands, so that the wealth of the rich flow consumption of foreign luxury goods, which is a loss of national wealth accumulation.

Therefore, at increasing domestic consumption of luxury goods today, slow to judge and blame, objective cause social psychological imbalance, the antithesis of the rich towards the poor. On the contrary, the introduction of luxury tax, so rich in luxury consumption process, into the state tax support; to China from the luxury consumer of luxury goods into the country producing countries, on the one hand protect the outflow of national wealth, on the other hand can export, this is the best choice.

Lv handbags months of rumors to the LV (Louis Vuitton) The big international line more mysterious, May 17, Shenyang Seibu Department Store, LV (Louis Vuitton) flagship store in the Northeast will be off its mysterious veil, officially open for business.

“‘LV’ into Shenyang, is to let ‘Seibu Department Stores’ deserved to be a new landmark in Shenyang.” Shenyang municipal government official given this orientation. March 25 this year, in the south end of Young Avenue’s best prepare for the long-Shenyang Seibu Department Store, open trial of foreign business, also south of huge shopping centers since then LV (Louis Vuitton) sign always let people pass here full of expectation, looking forward to an early close glimpse of the big international line presence.

Powerful combination LV hand Seibu Department Stores

Shenyang business as a main event, everyone in the sights LV (Louis Vuitton), but also to invest in Shenyang Seibu Department Stores. As an internationally renowned fashion brand, LV (Louis Vuitton) has been to highlight the unique individual character shop, shop from the Seibu Department Store in Shenzhen to Shenyang Seibu Department Store in the fourth shop, the international big and Seibu Department Stores have been close. But this change has a step closer to not only shop in Shenyang Seibu department store, and opened its largest flagship store or the Northeast, which has become a hot topic across the industry.

“It should benefit from the Seibu own brand.” Seibu department store in Shenyang, a responsible person to look at this very calm, “before we have in Shenzhen and Chengdu opened three stores, as the operator high-end brand boutique department store, we and the world-renowned brands all have very good relations of cooperation, together with ‘Seibu’ own position and fit these brands, so as LV (Louis Vuitton) that the brand will be put into Shenyang The end result of the election in the ‘Seibu’. “previous LV (Louis Vuitton) have been investigated repeatedly in Shenyang, Shenyang, looking into the opportunity, but the delay could make the trip, this time together with the Seibu to Shenyang, should be the powerful combination .

Butt moved into the international flagship store in Shenyang

Some people say “the number of banknotes in his pocket no more than 5 digits, do not visit this Seibu,” which has its own view of Seibu Department Stores, “We do not sell luxury, for sale is a way of life, a perception the world trend, experience of international fashion lifestyle. ”

Currently set up in Shenyang Seibu Department Stores of all brand stores, is now the flagship store in the Northeast region, in terms of store decoration, or the supply of goods with the rest of the world simultaneously stores. The “Ermenegildo Zegna (Zegna) shop for the best tailor his introduction of the shop, so that consumers can Shenyang Enjoy Ermenegildo Zegna (Zegna) supreme charm custom suit.” Seibu’s staff appeared some pride.

Into the newly opened Versace (Versace) stores, black and white contrast of the store design not help you scare up, a huge mirror Hyun impact caused the visual impact on your nerves, combined with unique product display, if you exposure to the world trend among city feel. Person in charge of the brand, Mr. Aaron Chan told reporters, “our store is Versace (Versace) image of the world’s newest store, we decorated to represent a Versace (Versace) design concept, customers will be felt here is Versace (Versace) represents lifestyle, this position coincides with the Seibu department store, which is stationed in Seibu Department Store, we have chosen an important reason. ”

At present, the Seibu Department Store in Versace (Versace), Tods (Tuo Desi), Ermenegildo Zegna (Zegna), Salvatore Ferragamo (Ferragamo) have been unveiled, and today’s opening of the LV and completed Armani ( Armani), Prada (Prada), Dunhill (Dunhill), Seibu will be the moment of docking with the international fashion boutique department store.

High-end department stores to experience life the way

As a mature boutique department store, Seibu wish to provide to consumers of quality goods and services, more importantly, a way of life. Shenyang Seibu Department Stores of the responsible person on what they had come into the Journal: “Shenyang Seibu just want to give consumers a place of feeling in the world fashion trend, you do not have to shop, walk to the Seibu, and let the charm of this trend into your life, this is the real charm of Seibu. ”

Covers an area of 14,000 square meters, Shenyang Seibu, whether the arrangement of store space, rest of the arrangement, or the VIP room of decoration, all designed by British designers carefully orchestrated. Purpose is to make consumers feel the Seibu to change our lives.

When you walk into Seibu, Ermenegildo Zegna (Zegna) to bring Italian elegance, Versace (Versace) transformation of the United States circulated, Tods (Tuo Desi) of noble grace, Ferrari, Nike Golf’s campaign elements will be in inadvertently touch your nerves.

Seibu Department Stores have been opened in Shenzhen, Chengdu, wherever they went, a leading representative of the local fashion, shopping Seibu is no longer a simple shopping, become a kind of attitude toward life. “We hope the opening of Shenyang Seibu, and to bring such attitudes on lifestyle into Shenyang, Shenyang give consumers time to Shenyang consumers can feel the pulse of the international trend.” Lv handbags Seibu person responsible for the final said.

Seibu Department Stores

Seibu Department Store is a famous Japanese department store, after the “famous king,” said the Hong Kong businessman Dickson Poon of Dickson’s get right to operate overseas. Currently open three stores in Hong Kong, Shenzhen, two, Chengdu 1, Shenyang 1. Seibu Department Store, which was established in Shenzhen in November 1993, when the operation can be said of the earliest high-end department stores, international brands in department stores. Since 1993, Lv handbags has been forefront in the world, brings together many of the world’s top brands, in particular, the Lo Wu Seibu stores, as the Lv handbags Department Store, a classic, a blend of the world’s top clothing, jewelry, leather goods, gathered a number of world-renowned watches, Need cosmetics, and lots of diamonds complementary strengths, the focus of the fashion center of the classic.